Welcome to Control Tower-Affiliate.Biz (CTAB), a collection of affiliate marketing resources needed to promote most anything online and build relationships from business to customer (B to C).
Our real world counterpart is controltower.biz, which has a business to business (B to B) focus on “real world,” “grass roots” or “guerilla” marketing. If you have a B to B business model or need to use traditional “off line” marketing resources, kindly find your way to controltower.biz.
Its important for us to make a distinction between B to B and B to C business models, because confusing the nature of these can create conflicts of interest. For example, customer relationships (B to C) who are also business partners (B to B) may compromise marketing strategies and become a source of competition.
Both web sites use a tiered “event horizon” model to describe levels of growth for entrepreneurs and their customers. These horizons could be referred to as the “customer journey.”
A driving force behind the structure of these websites are cyber security principals, as this is the “quiet voice” behind any effective marketing strategy and measured by an organizations need for Confidentiality (C), Integrity (I) and Accessibility (A) (CIA). Any business concerned about their customers’ trust or their “brand” should consider CIA principals and be aware of regulations like FISMA, PCI, HIPAA, ISO, NIST, CIS, CMMC and GDPR which have set new standards for the legal acquisition and management of customer data with some notable fines.
To that end, these kinds of regulations don’t apply to everyone, so we will only discuss the importance of technology as needed. We will ensure that content is concise, focused, and on point so as to satisfy our constant need to to build accurate customer profiles and minimize our cost per customer.
Event Horizons 0-7
ControlTower-Affiliate.biz is structured around 7 horizons of growth. We are not a multi-level marketing program (MLM). Rather, we simply recognize that the nature of your communication should adjust with the familiarity you have with your customers.
The 7 Horizons we espouse are as follows (8 if you include level 0).
Horizon 0: Customer Harmonics
Horizon 1: Community Connection
Horizon 2: Web Optimization
Horizon 3: Media Mastery
Horizon 4: Merchandising
Horizon 5: Playlist Promotion
Horizon 6: Entertaining Entrepreneurship
Horizon 7: Master of Ceremonies
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In conclusion, controltower.biz and controltower-affiliate.biz are key and essential to developing well positioned offerings that exist online and in the real world. Aligning local agendas with your own will augment your influence by becoming a respected authority on “new topics in existing niches.”